Thursday 3 March 2011

Advertising Campaigns

An advertising campaign  is a series of advertisement  messages that share a single idea and theme which make up an integrated marketing communication  (IMC). Advertising campaigns appear in different media across a specific time frame.

The critical part of making an advertising campaign is determining a champion theme as it sets the tone for the individual advertisements and other forms of marketing communications that will be used. The campaign theme is the central message that will be communicated in the promotional  activities. The campaign themes are usually developed with the intention of being used for a substantial period but many of them are short lived due to factors such as being ineffective or market conditions and/or competition in the marketplace and marketing mix.


What ever your type of campaign is and what ever the purpose of your advertising campaign is Swastika Entertainment and its professional team will design the concepts to reach you into the deep roots of public. " Swastika Entertainment at its best for the best .."

No comments:

Post a Comment