Friday 4 March 2011

Sponsor Development

Let  us start with the words of late Peter Drucker “The job of marketing is to make selling unnecessary”.

No area of marketing has grown faster than sponsorship. Brands are crazed to create tie-in's with properties and personalities to help them break through the clutter to make a stronger connection to their consumer.

Understandably, the businesses offering the sponsorship are happy to accept this newfound source of revenue. For many it defines success or failure.

It is also fair to say that few but the very best and most sophisticated rights holders know how to properly package their assets for sale. On the other side of the table, many sponosrship buyers lack experience to know how to fully exploit what they have bought.

Over the last few years , Swastika Entertainment  played a key role to both the buyer and seller  in achieving  mutual success.

Swastika Entertainment  help the "seller" define their brand, identify the brand's assets, and create promotional programs to spark buyer interest. Swastika Entertainment help buyers evaluate the property, define what they want know, determine how much to pay it, and create activation that achieve a measurable result.

Swastika Entertainment understands and tunes with the marketing conditions and that is what makes buyers and sellers happy when they work with Swastika Entertainment!! Swastika Entertainment at its best for the best!!

No comments:

Post a Comment