Friday 4 March 2011

Media Relations (Media Attention)

Media relations involves working with various media for the purpose of informing the public of an organization's mission, policies and practices in a positive, consistent and credible manner. Typically, this means coordinating directly with the people responsible for producing the news and features in the mass media. The goal of media relations is to maximize positive coverage in the mass media without paying for it directly through advertising.
                                                    Dealing with the media presents unique challenges in that the news media cannot be controlled — they have ultimate control over whether stories pitched to them are of interest to their audiences. Swastika Entertainment has a positive working relationship with media personnel as it is deeply familiar with their "beats" and areas of interests.
Working with the media on the behalf of  Swastika Entertainment  allows for awareness of the entity to be raised as well as the ability to create an impact with a chosen audience. It allows access to both large and small target audiences and Swastika Entertainment helps you in building public support and mobilizing public opinion for your organization."Swastika Entertainment at its best for the best"

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